Digital Marketing Series with The Addison Group

The Isle of Wight Chamber of Commerce is proud to partner with The Addison Group to bring you a 3-part digital marketing series focused on: Making Your Website Win, Growing Your Leads and Sales, and Finding Hidden Profit Through Email Marketing. This 3-part series will be held the 2nd Thursday of September, October, and November in the Tea-Tonic Tea Room at the Smithfield Gourmet Bakery and Cafe from 11am to 12:30pm. *Lunch will be included.

More information on each workshop below: 

Making Your Website Win

Does the thought of building a website give you the heebie-jeebies? It’s okay to admit it. It can seem daunting with the time involved, the struggle to write content, and then all that tech talk of URLs, SEO, and meta tags.

Take a deep breath. We’ve got you. In this workshop, you'll crack the online code by learning how to:
          • Clarify your message to reach the right customers
          • Craft a homepage to increase sales
          • Create powerful headlines to draw attention
          • Use call-to-action strategies to drive results
          • Understand copywriting to deepen engagement
 
Filled with stories and interactive frameworks, you’ll leave this workshop with a practical game plan.

Taught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.

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Growing Your Leads and Sales

Are you frustrated because your lead pipeline often runs dry? Is there a way to keep a steady flow of new revenue?

In this workshop, you’ll learn a revolutionary — and easy — system to grow your business and close deals like never before. Topics include how to:
          • Tailor your marketing efforts for maximum impact
          • Separate yourself from the competitors in your niche
          • Build a robust and responsive customer database
          • Establish yourself as an industry expert
          • Create buzz and increase visibility
 
Filled with stories and interactive frameworks, you’ll leave this workshop with a practical game plan.

Taught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.

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Finding Hidden Profit Through Email Marketing

Is your email marketing non-existent? Or maybe it has stalled out. Email often gets shunned because it seems so “old school.” But did you know that email marketing is one of the most efficient forms of growing revenue?

In this workshop, you’ll learn strategies and practical tips for using email campaigns to nurture relationships with your target audience. Topics include how to:
          • Segment your list to supercharge your campaigns
          • Simplify the process with recommended software
          • Drive customer action with each campaign
          • Optimize deliverability and increase open and click-through rates
          • Measure performance to enhance ROI
 
Filled with stories and interactive frameworks, you’ll leave this workshop with a practical game plan.

Taught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.